Woodgrove is Busy with Business

The Woodgrove student body is always demonstrating ways to be exceptional wolverines. Within Woodgrove is an array of entrepreneurs striving to make their business dreams come true.

Cupcakes That Care

Ava Welsh is a freshman here at Woodgrove and founder of the nonprofit, Cupcakes that Care. Welsh began her business to support orphans in need, “I went to an orphanage with about 25 to 30 kids and it was a really sobering experience: to see a big room full of kids with no families.” Similar to all businesses, it can be troubling to get them off the ground. Welsh’s tip is to “make sure your family is on board because even though it takes a lot of effort from yourself, it also takes a lot from your family.” So far, she has seen incredible success, raising over $15,000 in the last four years. In the future, Welsh plans to continue her nonprofit, “I want to keep this charity alive and make it something I can keep doing for the rest of my life. I don’t know what that looks like yet, but it’s something I’m passionate about.” Her message to those who have supported her,”I am super grateful to everyone who has donated to, or supported the cause in any way over the years… none of this would have been possible without my incredible family or my little sister who inspires me everyday.”

Seniors Justin Berkowitz and Ben Ferrari started a landscaping business called J&B Lawn Service. They built this business from their love of helping others and decided they would show this by transforming overgrown lawns. “I have learned that with good marketing such as flyers and having a good website for people to get more information about your business will get your name out there,” says Berkowitz. These marketing strategies have worked for the entrepreneurs,“I would say for being only 17 starting a lawn and landscaping business, we’ve been very successful and we’ve reached a point where we have to hire new people and turn down work.”

Liquefy Tie Dye

Senior Caroline Rooney is the founder of Liquefy Tie Dye, an apparel and jewelry shop. “I’ve always wanted to start something where I had full creative control of it and have input on every aspect,” says Rooney. She built her business from the ground up, creating both the products and the website herself. Rooney is planning to continue on a business track by building up Liquefy Tie Dye and possibly pursuing it in school. “All of the skills that I’ve learned from growing my own business have been so beneficial and really sparked my interest in this field,” says Rooney. With the development of social media many businesses have been able to use these outlets to market their products. “It [social media] has really helped because you can use the demographic and pin point where exactly you want the ads to go out so that local people can see my pop-up shop ads,” says Rooney.